SOUTH SHORE FAMILY CHIROPRACTIC
Monthly News - November 2009

"How To Tell Others About Chiropractic"
Chiropractic doesn't benefit from huge advertising campaigns or media coverage like that enjoyed by the drug industry. Not long ago, within a matter of a week or two, the whole world knew about Viagra. The pharmaceutical industry spends millions of dollars each month to promote its pills and potions.
It's a good thing we have an even better way to spread the word about chiropractic: You!  If it weren't for delighted patients telling their friends and family, chiropractic wouldn't be around. A recommendation from you is more powerful than all the advertising in the world. What's the best way to tell others? Here are some ideas:

1. Be Assured. First of all, realize that chiropractic can help everyone with all types of health problems. A better working nervous system can help everyone! Relax knowing that we'll care for your friends and family and show them the same respect we have extended you.

2. Take Notice. Notice people around you who show signs of spinal stress. Do they have poor posture, massage their necks, roll their shoulders, mention frequent headaches, or are fatigued or sick often? These are excellent opportunities to mention chiropractic.

3. Tell Your Story. Mention how you've been helped with chiropractic. Not just with aches and pains, but with your whole quality of life.  Explain briefly how chiropractic works and how we'll explain everything in advance to put our new patients at ease.

4. Answer Questions. Many people have heard myths and misconceptions about chiropractic and have lots of questions. Simply share your experiences and do the best you can.

5. Ask For Help. If you cannot answer any questions, have them call us. I'm happy to answer questions over the phone without cost or obligation. If they are not comfortable, doing so, you can call us with any questions that you may not be able to answer. We can also provide brochures, articles, etc. to share with them.

6. Bring Them To A Workshop. Every month I host a few workshops in the office. This is a good time for new patients to learn about chiropractic.

7. Tour Our Office. One of the best ways to share your chiropractic experience is to bring your friend along with you on your next visit. They can see first hand what an adjustment is like and we can answer questions they might have.

Dr. Bill, Lori, Sue & Christine